![]() ![]() In combination, this takes the more unthinking among them to some pretty wild places – even when, ostensibly, they’re trying their hardest to be furious about male aggression. It comes as something of a shock to see a feminist writer with any new ideas at all Hellbent on the notion of freedom, and determined to minimise the innate differences between the sexes, such women have arrived at a point where they are not only queasy about using the power of the state to imprison rapists (those who disagree with them on this they call “carceral feminists”, a phrase that is only ever said with a sneer) they remain unwilling even to consider how women might best keep themselves safe, believing that to do so is simply “victim blaming”. It seems to her, as someone who has both talked to victims and run the kind of well-meaning workshops that are meant to reduce sexual violence against women, that 21st-century liberal feminism has backed itself into a corner so far as rape goes. Perry used to work in rape crisis, and it’s this experience – harrowing, but also highly, endlessly bewildering – that is her starting point in The Case Against the Sexual Revolution. All I can tell you is that while most mainstream publishers are seemingly content to publish feminist books that are both fact-free and clotted to the point of unreadability with jargon, her utterly sane and straightforward text comes to us courtesy of Polity, a small academic press. Did Perry, I wonder, struggle to find a home for it? Was her manuscript considered too hot to handle? I don’t know. It is an act of insurrection, its seditiousness born not only of the pieties it is determined to explode, but of the fact that it is also diligently researched and written in plain English. In this cultural moment, The Case Against the Sexual Revolution could hardly be more radical. Four team members joined Revolution Beauty early in 2021.T he title of Louise Perry’s first book makes it sound almost comically conservative: uh-oh, you think, expecting a manifesto worthy of some latterday Mary Whitehouse or Victoria Gillick. In the first cohort, we recruited from ethnic minority groups and those with a registered disability. Power the Revolution’s first achievement was to launch our annual Revolution Academy with the aim of breaking down barriers to entering the beauty industry, offering the opportunity of employment (12 month paid position) to a diverse and under-represented group. We launched our Power the Revolution team collective to fast track this diversity across the business. Following the BLM movement in 2020, we took steps to ensure accountability and improve areas where we were lacking in diversity. We are committed to a programme of constant focus and evaluation from around the business. ![]() Working with a diverse talent pool and making sure our product ranges are widely available should be a given but there are areas we could do much better in. With our purpose to develop cosmetics and skincare for every skin tone and for every budget, we have achieved many firsts in the beauty industry, from often launching the largest shade ranges in the market to the world's first makeup collab with a male influencer in Carmi. Revolution has championed diversity and inclusion since the day it was born. ![]()
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